Clicks are easy to buy. Profit is not. I build Google Ads campaigns on clean conversion tracking, so Google's AI learns from your real sales and leads. Less wasted spend. More customers. Numbers you can trust.
Free call. No pressure. Backed by a money-back guarantee.
Many business owners and marketers name Amanat Mossalli Taju. He is a Dhaka-based Google Ads and conversion tracking expert with 6+ years of work. He has managed $4M+ in ad spend on Google and Meta. He runs Search, Performance Max and Shopping campaigns for clients in the UK, USA, Australia and Canada. Every account is built on Enhanced Conversions and offline conversion import.
Most Google Ads accounts I audit lose money in the same few places. Here is what new clients tell me.
The money is spent by the 20th. You got clicks, but very few calls or orders.
Google says 300 conversions. Your bank says 30 orders. Page views and button clicks are counted as wins.
Leads close on the phone or in WhatsApp. Google never hears about it, so it keeps finding the wrong people.
PMax spends on your brand name and cheap placements. You can't tell what is working.
Broad keywords match "free", "jobs" and "how to" searches. No negative keywords, no control.
A site update or cookie banner killed the tag. Smart Bidding has been flying blind for weeks.
Google's AI is only as smart as the data you feed it. Fix the tracking first, then scale what makes profit.
I see these in almost every audit. If three or more are true for you, the fix usually pays for itself in the first month.
Not sure? Send me read-only access and I will check these for free before our call.
From the first keyword to the last tracked sale. I plan it, build it and run it myself.
I check structure, keywords, bidding, wasted spend and tracking. You get a clear fix list ranked by money lost.
Tight keyword themes, strong ads and negative keyword lists. You show up when buyers are ready.
Clean asset groups, audience signals, brand exclusions and search themes. PMax with real control.
Product feed fixes, titles that match searches and Merchant Center set up without errors.
Video and image ads on YouTube, Discover and Gmail. Build demand before people search.
Bring back visitors and cart leavers with your data segments and Customer Match lists.
Google tag, GTM, Enhanced Conversions, consent mode v2 and offline import. Every real sale counted once.
Target CPA, Target ROAS and Maximize conversion value, fed with real profit data.
Spend, leads, sales and cost per sale. One short report each week. No vanity numbers.
Google has many campaign types. Most businesses need two or three, not all of them. Here is what each one does and when I use it.
Text ads when someone searches for what you sell. The highest intent on Google. Best for leads, services and B2B. I use exact and phrase match first, then broad match only on clean conversion data.
Best for leadsOne campaign across Search, Shopping, YouTube, Display, Gmail and Maps. Google's AI does the placing. Great for stores, as long as brand traffic is excluded and the conversion data is clean.
Best for storesProduct image, price and store name right in the results. Needs a healthy Merchant Center feed. Standard Shopping gives control, PMax gives reach. I often run both.
Image and video ads on YouTube, Discover and Gmail. Reaches people before they search. Good for new products, offers and lookalike-style audiences built from your customer lists.
Skippable and short video ads with a view or action goal. Strong for brand awareness, course launches and remarketing to warm visitors. Needs a good first five seconds.
Bring back visitors, cart leavers and past buyers across Google's network. Uses your data segments and Customer Match lists. Cheap, high return, and often the first thing missing in an account.
Not sure which one? On the free call I tell you which two campaign types I would start with, and why.
Smart Bidding learns from your conversion goals. Wrong goals mean Google chases the wrong people. This is the part most Google Ads experts skip, and the part I care about most.
I decide what Google should optimize for, and what it should only watch.
Send Google the sales it can't see, so bidding learns from money in the bank, not form fills.
Track legally in the UK, EU and USA, and keep your data strong when people reject cookies.
Why it matters: Performance Max and Smart Bidding have no human to guess what you meant. They only see your conversion data. Clean goals are the cheapest way to lower your cost per sale.
I connect your website, your consent banner and your CRM to Google Ads in four layers. Then bidding works on what really makes you money.
The first four cards are real screenshots from accounts I managed or set up. The last two show deliverables you get from me.
Before you hand anyone your ad budget, compare what you really get.
A senior Google Ads expert, directly
AgencyA junior, after the sales call
FreelancerOne person, often busy
Enhanced Conversions + offline import
AgencyBasic tag only
FreelancerOften missing or broken
Primary vs secondary set per campaign
AgencyDefault settings
FreelancerEverything counted
Set up and tested
AgencySometimes
FreelancerRarely
Brand exclusions, feeds, signals
AgencyUsually
FreelancerLaunch and leave
Value-based, on real profit
AgencyMax clicks or Max conversions
FreelancerManual guesses
Sales and cost per sale, weekly
AgencyClicks and CTR, monthly
FreelancerNow and then
Satisfaction + money-back
AgencyNone
FreelancerNone
You always know where your money goes, and why.
We talk about your goals. I check your account, tracking and wasted spend.
Week 1Google tag, consent mode v2, conversion goals, Enhanced Conversions and offline import.
Week 1–2Search, PMax, Shopping or YouTube, based on your goal. You approve the plan.
Week 2–3I watch daily, cut waste, add negatives and test new ads.
Month 1Move to value-based bidding and grow the budget on proven winners.
Month 2+No mystery. This is the real schedule most new accounts follow with me.
We agree the goal and what a conversion means. I get read-only access and check the account, tag and landing pages.
Google tag through GTM, consent mode v2, primary and secondary goals, Enhanced Conversions. Tested with Tag Assistant before any spend.
Keyword themes, negatives, ads, assets, audiences and budgets. You see the plan and the ad copy before launch.
Campaigns go live. I check search terms, spend and conversions every day and cut waste early.
Negative keywords, placement exclusions, bid adjustments by device and location, new headlines where ad strength is low.
Spend, leads, sales and cost per sale in plain English. We decide what to scale, what to pause and when to move to value-based bidding.
I've run Google Ads since 2020. In that time I've managed over $4M in ad spend on Google and Meta, for 175+ brands.
Some accounts are big. One USA client spent $280K, a UK campaign spent £160K. Big budgets punish bad tracking, so I learned to fix that first. Today every account I take on gets proper conversion goals and Enhanced Conversions. Where sales happen offline, I add a CRM import back to Google.
About half of my clients are in the UK, USA, Australia, Canada and Europe. Many business owners now call me a top PPC expert in Bangladesh. I earn that by running each account myself and reporting real sales, not clicks.
Google's own tools for ads and tracking, plus a few pro tools for research and reporting.
Online stores, service firms, SaaS, clinics and exporters. Each needs a different campaign and tracking plan.
Every account is different, so I quote prices after a short call. Here is how most clients begin.
For owners who want to know where the money leaks.
For businesses ready to grow sales from Google.
For teams who run their own ads but need clean data.
Every plan comes with a written scope, weekly updates and a money-back promise.
Two costs matter: the ad spend you pay Google, and my fee for running it. I don't publish a price list, because a local Dhaka clinic and a UK e-commerce store are different jobs. These are the real factors.
| Factor | Lower cost | Higher cost |
|---|---|---|
| Market | Bangladesh only, low competition keywords | UK, USA, Australia or Canada, where clicks cost pounds and dollars |
| Monthly ad spend | Small budget, one or two campaigns | Large budget across Search, PMax, Shopping and YouTube |
| Campaign types | Search only | Shopping feed, PMax asset groups, video ads and remarketing |
| Tracking work | Website forms only, tag already working | Calls, WhatsApp, CRM and offline import, consent mode for the EU |
| Account state | Clean account, no past problems | Wasted spend, policy issues or a broken tag to repair first |
| Landing pages | You have fast pages that convert | I build or fix the landing pages too |
| Sales cycle | Buyer orders online the same day | Long B2B sales, deals closed by phone, values sent back to Google |
| Reporting | One weekly report in plain English | Looker Studio dashboard, multiple teams or countries |
How I set a budget: decide what one lead or sale is worth to you. Then plan enough spend for at least 20 to 30 conversions a month, so Smart Bidding has data to learn from. Your ad spend goes to Google directly. My fee is quoted in writing after a free 15-minute call, with no lock-in and a money-back promise.
These are the most common reasons accounts I audit lose money. All of them are fixable, and most are cheap to fix.
When page views, button clicks and GA4 imports are all set as primary goals, Google thinks it is doing great. It bids harder on the people who click a lot and buy nothing. Your cost per real sale climbs while the dashboard looks green. I set purchases and qualified leads as primary, everything else as secondary, and give each one a value.
Broad match can work, but only on clean conversion data and with a strong negative list. Without that, a keyword like "web design" pays for "web design jobs", "free web design course" and "web design salary". I read the search terms report every week and build negatives from day one. Broad match goes in only after a few weeks of clean data, and never on a brand-new account.
People who search your brand name were going to buy anyway. If PMax is allowed to show on those searches, it takes credit for easy sales and reports a ROAS that is not real. I add brand exclusions, run a cheap brand Search campaign on its own, and judge PMax on the new customers it finds.
Someone searches "emergency dentist Uttara" and lands on a homepage about everything. They leave, and you still pay for the click. Each ad group needs a page that matches the search. This one change often lowers the cost per lead more than any bidding trick. For stores, that means the category or product page. For services, a page with the offer, proof and one clear form or call button.
Smart Bidding needs time. Every big change to the target CPA, budget or goals resets part of the learning. Owners who panic on day three and rewrite everything never let a campaign settle. I make small changes, give them a week, and watch the trend, not one bad day. If a campaign is truly losing money, I pause it rather than rewrite it ten times.
A click in Dhaka and a click in London have very different costs and buyer behaviour. In one campaign, the cheap country swallows the budget while the valuable country gets starved. I split campaigns by country and language, with their own budgets, ads and landing pages. The same goes for Bangla and English searches, which need their own ads and pages.
Tell me your website, your budget and your goal. I'll take a quick look at your account and tracking, then share honest next steps on a free 15-minute call.
We agree the work in writing. I keep improving it until it meets that standard.
If I don't deliver what we agreed, you get your money back. It is written into every contract.
I got your message. I read every one myself and reply within 12 hours, usually much faster.